![]() Today 's weekday version was a two-hour program for 48 years, airing from 7:00 a.m. The experiment, which drew criticism from many sides, ended when John Chancellor succeeded Garroway in July 1961. ![]() Partly to accommodate host Dave Garroway's declining health, the program ceased live broadcasts in September 1959, opting instead to broadcast an edition taped the previous afternoon punctuated with live newscasts each half-hour. time zones (Central, Mountain Time Zone, Pacific Time Zone, Alaska Time Zone and Hawaii–Aleutian Time Zone). Since 1958, Today has only broadcast live on the Eastern Time Zone, and has been on broadcast delay for the five other U.S. When Today debuted, it was seen live only in the Eastern Time Zone and Central Time Zone, broadcasting for three hours each morning but seen for only two hours in each time zone. In other countries, the format was copied – most notably in the United Kingdom with the BBC's BBC Breakfast and ITV's Good Morning Britain, and in Canada with Your Morning on CTV Television Network. It has spawned several other shows of a similar type, including ABC's Good Morning America, and CBS' now-defunct The Early Show. Fred Muggs who served as the show's mascot during the early years), and local news updates from the network's stations. The program blended national news headlines, interviews with newsmakers, lifestyle features, other light news and gimmicks (including the presence of the chimpanzee J. Today was the first program of its genre when it premiered with original host Dave Garroway. The show was first supervised by Jerome Alan Danzig. In pre-production, the show's proposed working title was The Rise and Shine Revue. Weaver was president of the company from 1953 to 1956, during which time Today 's late-night companion The Tonight Show premiered. The show's first broadcast aired on January 14, 1952, as the brainchild of television executive Sylvester Weaver, who was then vice president of NBC. Fred Muggs (and companion) in 1954 The set in January 1952 Logo used from 2009 to 2013 Original host Dave Garroway, with mascot J. History Founding First Today logo, used from 1952 to 1960 First variant of the current logo, introduced in 1974. On July 15, 2020, NBC launched Today All Day, a 24-hour digital streaming extension of the program available through its website and Peacock. The entertainment magazine Variety reported the 2016 advertising revenue during the first two hours of the show was $508.8 million. 17 on TV Guide 's 50 Greatest TV Shows of All Time. 2 status behind GMA from the summer of 2012 until it regained the lead in the aftermath of anchor Matt Lauer's departure in November 2017. Today retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when Good Morning America topped it again. Today 's dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. Originally a two-hour program airing weekdays from 7:00 a.m. It was the first of its genre on American television and in the world, and after 71 years of broadcasting it is fifth on the list of longest-running United States television series. Today (also called The Today Show or informally, NBC News Today) is an American morning television show that airs weekdays from 7:00 a.m.
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